The commitments

Developing agro-ecological practices

Developing agro-ecological practices

Our growers are committed to reducing their impact
on the environment through sustainable practices:

All other interventions are kept to a minimum.

100% of growers are certified

For sustainable orchards:

For organic orchards:

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Every drop of water counts

Every drop of water counts

Energy is precious

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Eliminating single-use plastics

Eliminating single-use plastics

Development of a range of punnets made from 100% FSC-certified cardboard, from sustainably managed forests, and 100% recyclable.

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Carbon neutrality by 2030

Carbon neutrality by 2030

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Maintaining a fair income
for the work of growers

Maintaining a fair income
for the work of growers

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Improving working conditions

Improving working conditions

All packing stations are audited for:

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Supporting innovation

Supporting innovation

The Pink Lab's mission is to support research and development towards more sustainable production in various fields such as:

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Fighting against food waste

Fighting against food waste

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Maintaining employment
in the growing areas

Maintaining employment in the growing areas

The Pink Lady® network supports jobs and produces wealth in the areas where it is established in Europe.

Distribution of jobs per sector of activity
of the Pink Lady® network

Geographical distribution of jobs
in the Pink Lady® network in Europe

Source: Local Footprint UTOPIES study

* Direct jobs (employees within the network), indirect (jobs in the supplier chain) and induced jobs (through household consumption and public administration expenditure related to salaries and taxation).

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Giving priority to young growers
who wish to get set up
in order to guarantee the renewal of generations
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Facilitating relationships
with local residents

Facilitating relationships
with local residents

Good neighbour guide to develop les exchanges and educational resources on our practices.

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Guaranteeing a healthy, natural and quality product

Guaranteeing a healthy, natural and quality product

Pink Lady® meets strict quality requirements shared by the entire network, and is regularly assessed by independent bodies.

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Optimising the traceability
of the network

Optimising the traceability of the network

Objective: to allow each consumer to trace their apples.

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Increasing the number of meeting points
with growers
Agricultural shows, orchard open days, etc.
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Our commitments cover the entire network, from nursery to consumer Mer informasjon
They integrate the 3 pillars of sustainable development (environmental, social, economic) Mer informasjon

Developing agro-ecological practices

100% of growers are certified

Every drop of water counts

Energy is precious

Eliminating single-use plastics

Carbon neutrality by 2030

Maintaining a fair income for the work of growers

Improving working conditions

Supporting innovation

Fighting against food waste

Maintaining employment in the growing areas

Distribution of jobs per sector of activity of the Pink Lady® network

Geographical distribution of jobs in the Pink Lady® network in Europe

Facilitating relationships with local residents

Guaranteeing a healthy, natural and quality product

Optimising the traceability of the network

Maintaining a fair income
for the work of growers

Distribution of jobs per sector of activity
of the Pink Lady® network

Geographical distribution of jobs
in the Pink Lady® network in Europe

Facilitating relationships
with local residents